Retailers are hoping that sales of Nasalcrom, a new over-the-counter allergy treatment, will be nothing to sneeze at this spring. But they are concerned that the relatively expensive nasal spray might force allergy sufferers to seek other remedies. McNeil Consumer Products, Fort Washington, Pa., a division of Johnson & Johnson, switched Nasalcrom from prescription to OTC March 13 after it was cleared for OTC marketing by the Food and Drug Administration in January. A nasal spray that ...

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