The evidence is piling up like so many aisle displays of boxes and cans: Mainstream packaged goods have an image problem. Some of the testimony comes from the Hartman Group, whose research has uncovered a growing belief among consumers that packaged or processed foods are inferior. When packaged goods were in their infancy in the post-war era, wrote Harvey Hartman, chief executive of the research and consulting firm, they captivated the public with their aura of technology, convenience and ...

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