"The baby aisle offers progressive retailers the opportunity to position themselves as the place to go for families to solve all their shopping needs," said Donald J. Stuart, a partner at Cannondale Associates, which maintains offices in Wilton, Conn., and Evanston, Ill. He's not the only one thinking along that line. Promotion in the baby aisle is heating up big time. While retailers still rely heavily on price, they are also turning to tactics such as baby clubs, nurseries and sponsorship ...

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