LAS VEGAS - Retailers are not using the data from frequent shoppers cards as much as they should to get closer to customers, two executives told a workshop audience here at the National Grocers Association convention. "The technology certainly exists that enables retailers to get closer, but I don't see that kind of utilization taking place, and I'm not sure why that is because the data provides a great opportunity for retailers," said Mark Griffin, executive vice president of Affiliated ...

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