LAS VEGAS - Retailers are not using the data from frequent shoppers cards as much as they should to get closer to customers, two executives told a workshop audience here at the National Grocers Association convention. "The technology certainly exists that enables retailers to get closer, but I don't see that kind of utilization taking place, and I'm not sure why that is because the data provides a great opportunity for retailers," said Mark Griffin, executive vice president of Affiliated ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.