AVON, Colo. -- To add or not to add -- 'tis the question when it comes to the role that "value" plays in the poultry category. At this summer's Broiler Marketing Seminar here, sponsored by the National Broiler Council, Washington, a three-member panel of retailers debated whether the future of poultry lies in moving more chicken or doing more with chicken. Richard Kilday, meat manager for Shaw's Supermarkets, the 125-store retailer in East Bridgewater, Mass., warned attendees to approach ...

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