Hand soap or health and beauty care item? That is the question supermarket merchandisers are grappling with as they experiment with positioning the emerging hand sanitizer category. Two years ago, admid a blitz of medical reports about E. coli, flesh-eating bacteria, and outbreaks of diseases thought to be all but eradicated, the waterless hand sanitizer crossed over from the professional health care sector onto the mass-retailing scene. Gojo Industries, a company in Cuyahoga Falls, Ohio, ...

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