CHICAGO -- Privileged-label, or corporate-brand beer, as they call it, is the latest wave in retailers' own brand products, up 10.9% in dollar sales for the year ended Dec. 29, 2002, and totaling $4.5 million in a total category (beer, ale, alcoholic cider) that brings in $7.4 billion in the supermarket channel, according to figures from Information Resources Inc. here. Corporate-brand beer represents only 0.1% of the market, but it's a huge market. Unit volume sales were also sturdy: up ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.