NEW YORK -- Terry J. Soto has lived most of her 41 years in the United States. She attended college and business school here, and of course, speaks fluent English. Yet when she cooks, she turns out dishes from her native Ecuador. Soto, a marketing consultant whose recent clients include Coca-Cola, Kraft Foods and Hy-Vee supermarkets, is a living example of the complexities of marketing to Hispanic grocery shoppers. "There is a belief that when Hispanics acculturate, [supermarkets] can ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.