There's something about private label that needs to be made public: It's not a zero-risk path to profits. tential without ample focus on the risk-reward balance or the need for a robust marketing strategy. It's a good time to adjust thinking as the industry converges on Chicago for the Private Label Trade Show sponsored by the Private Label Manufacturers Association Nov. 13 to 15. With all the successful expansion of store labels by retailers, it's easy to forget there are hurdles in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.