HOUSTON -- Hispanic Heritage Month -- Sept. 15 to Oct. 15 -- provided retailers with an opportunity to move Hispanic goods. Fiesta Mart stores here held special demos and provided entertainment to tie in with a downtown festival held Sept. 11, said Julio Lara, buyer of Hispanic products for the chain. Four Mexico-based manufacturers, including Topo Chico mineral water, La Moderna pastas and cookies, Jugos del Valle nectars and La Sierra refried beans, paid for mariachi bands to play in 29 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.