Video retailers are enthusiastic about the creative opportunities and new point-of-purchase material for one of this summer's biggest hits, "Twister." "They look very powerful and we are going to use them," said Gary Schloss, vice president of grocery and general merchandise at Carr Gottstein Foods, Anchorage, Alaska. "If we can capitalize on their POP to build our sales, we will surely do it." "Twister," priced at $22.96, will be released direct to sell-through Oct. 1. Warner Home Video ...
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