Promotion, promotion, promotion. That should have been the mantra of those in charge of the precious supermarket real estate within the center aisles as they gathered this past weekend for the annual Private Label Manufacturers Association trade show in Chicago. Even if a retailer has a good quality, multi-tiered, private-label portfolio, how will it ever be "discovered" by shoppers if a solid promotional campaign is not enforced? Over the past several weeks, I have spent quite a bit of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.