While many supermarkets have been gathering information about their top customers for years, many are failing to use this data in their daily decision making, according to industry observers. A recent survey by ACNielsen, Schaumburg, Ill., revealed that only slightly more than half of the supermarkets collecting customer data through loyalty programs use it in their day-to-day decision making on a regular basis. Industry analyst Ted Bernstein, director at Grantchester Securities, New York, ...
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