ATLANTA -- The summer of the "halfs and half-nots" is coming to the supermarket beverage aisle, as retailers prepare to integrate Coke and Pepsi's new reduced-sugar sodas. The cola makers are betting that Splenda-sweetened Pepsi Edge and Coca-Cola C2, set to appear by mid-month, will pep up flagging soda sales by appealing to people who want the same taste as regular carbonated soft drinks, but with less sugar. Retailers interviewed by SN are planning promotions around the line extensions, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.