COLORADO SPRINGS, Colo. -- Customer-driven merchandising programs are quickly becoming standard for progressive retailers looking to capture and keep customers, operators said at the Multi-Channel Strategies for Merchandising, Sales and Marketing Conference, sponsored by the Grocery Manufacturers of America. At Ahold stores, Roger Davidson, senior vice president of nonperishables and corporate brands, wants to see no more multi-branded promotions like bake-offs, but instead wants programs ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.