Retailers across the country received widespread press coverage of their promotional and merchandising efforts for the "Titanic" video release. Stories highlighted the many chains that started selling product at 12:01 a.m. on the "Titanic" Sept. 1 street date and the hordes of customers who showed up. For example, it was reported that Best Buy, Minneapolis, sold 50,000 copies between 12:01 a.m. and 2 a.m. in 276 of its 289 stores, giving away a free calendar with the video. "Everybody has ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.