Hamburger and hot dog buns helped retailers increase in-store bakery sales this summer, with displays typically piled high and prices marked low for the picnic and barbecue season. However, many supermarket promotions went far beyond those basics to lure shoppers to the in-store bakery. Customers were enticed with seasonal strawberry festivals, "lemon month" themes, new cookie and crusty-bread lines, and even a "Christmas in the Summer" pie promotion, according to retailers surveyed by SN. ...

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