CHICAGO -- It was proclaimed here last week, during the 2000 Food Marketing Institute Convention, that whole-health is not a trend. With someone in the U.S. turning age 50 every seven seconds, whole health is a reality that many supermarket operators -- both large chains and some independents -- have come to embrace. The importance that whole health will play in the future direction of the food industry's growth was seen in FMI's creation of the Whole-Health Pavilion that comprised 17,000 ...

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