WILTON, Conn. -- Retailers and manufacturers are increasingly using "aisle reinvention" to drive store traffic and influence buying behavior, according to Cannondale Associates' 2005 PoweRanking report. Aisle reinvention means creating new experiences for shoppers. Examples are Wal-Mart merchandising the Swiffer sweeper and other floor-cleaning products together on header boards, creating a presentation similar to that of traditional vacuums; and Campbell Soup's IQ Shelf Maximizer, a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.