Call him a tough sell. But when it comes to the marketing appeal of NASCAR, Tom Haggai is a doubting Thomas no more. The chairman of IGA has authorized his cooperative to make a major investment in stock-car racing because he finally understands the attraction of the supermarket industry to this burgeoning sport -- thanks to a rather intense recent indoctrination. Personally, Haggai said he still gets "as much excitement out of racing as from watching grass grow." But his son is a NASCAR ...
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