NEW YORK -- A number of retailers has partnered with a growing national loyalty program seeking to forge a more emotional tie with mothers, one of their most valued customers. ClubMom, as the program is called, is unique in the sense that its efforts reach beyond the simple price incentives that most retailers use to counter competition in the baby aisle, such as everyday-low pricing and baby clubs offering discounts on select items. "They've spent a tremendous amount on the price side," ...

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