Summer sales are turning out to be a lot like the weather -- there are a lot of hopes for a good season, but no guarantees. Just as a sudden thunderstorm can ruin a picnic, variables like the local economy, competition and yes, weather, can impact store sales, retailers told SN in an informal survey. With five weeks left in the season, retailers are at the midpoint of their summertime promotions, where a variety of methods -- new ideas in marketing, merchandising and advertising -- are ...
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