DENVER -- Retailers must develop a comprehensive whole health strategy to maximize sales in the Center Store, according to Jim Wisner, president of Wisner Retail Marketing/MarketHealth, Libertyville, Ill. At the recent Whole Health Marketing and Retail Strategies Conference here, Wisner led a session outlining a methodical approach toward whole health programs, and advised retailers to concentrate on a point of difference. "Information and services is how we see many companies ...

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