TAMPA, Fla. -- A top executive with Kash n' Karry Food Stores here advised retailers to be cautious about letting manufacturers order products for them as part of doing business using Efficient Consumer Response strategies. Joe Bullara, senior vice president of marketing, said this practice will eliminate forward buying and diverting, which are not the "systems inefficiencies" that ECR proponents claim. "Forward buying is a very efficient use of capital in a purchasing environment ...

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