CHICAGO -- The full potential of the supermarket deli has yet to be realized due to persisting myths and "unrealistic expectations," industry consultants told retailers during a seminar at the FMI Show. Gaurav Kapoor, managing associate of The New England Consulting Group, Westport, Conn., called the deli "the final frontier," citing statistics showing the department's continued -- but inconsistent -- growth over the years in terms of both sales and contribution to total store. "It's still ...

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