BOCA RATON, Fla. -- Supermarket retailers need to gear up for the consumer direct challenge before this business format jumps from infancy into maturity, according to a study released here last week. A comprehensive report based on two years of research by the Consumer Direct Cooperative, which researches the packaged-goods industry, predicts that 15 million to 20 million households will become regular users of consumer direct services by 2007. The report points to a limited window of ...

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