CHICAGO -- Retailers are shortchanging themselves and their customers by not carrying a larger selection of video games to rent, said a speaker at the first Videogame and New Technology Conference put on by the Video Software Dealers Association here April 10 and 11. "By not making the video game area as important or enticing as the video movie areas, it sends a signal to your customer," said Bud Werner, vice president of merchandising at Sega of America, Redwood City, Calif. "That signal ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.