NEW YORK -- Supermarket operators need to delight -- not just satisfy -- their customers if they have any hope of succeeding with customer service, two marketing experts told attendees at the Fancy Food Show last week. In such a competitive world, they should keep looking for new ways to please their customers, but most are barely taking note of their customers at all, said Richard George and John Stanton, professors at the Academy of Food Marketing, St. Joseph's University, Philadelphia. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.