PARIS (FNS) -- Retailers must stop enticing the least desirable shoppers to their stores with endless price promotions and instead concentrate on rewarding their most loyal, and profitable, customers. In addition, retailers who already offer customer loyalty programs must differentiate them more effectively to be successful against their competitors. That was the message delivered by Brian Woolf, president of Retail Strategy Center, Greenville, S.C., at a conference here titled "The New ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.