CHICAGO - Retailers have broad expectations from the data they collect on shoppers through surveys, but many said they have been unable to translate that data into actionable information, according to a study presented at the Shopper Insights in Action conference here. Other benefits retailers said they expected to reap from such data included more profitable sales and higher shopper retention rates (both expected by 79% of retailers) and the acquisition of new customers, expected by 71% of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.