WILTON, Conn. -- Fact-based category management, say many experts, is well-understood by few in the business of fast moving consumer goods and well-practiced by even fewer. Results of a new survey of manufacturers and retailers by Cannondale Associates tend to support this assessment. They also suggest that, limited as industry experience may be, category management is already leading to broad areas of consensus between manufacturers and retailers. A high percentage of respondents -- 92% ...
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