The recently concluded MCA-McDonald's video promotion was a big improvement over past ones run by the fast-food giant -- and may have even contributed to sales during the holiday selling season, said retailers polled by SN. Yet the majority of retailers remain opposed to the low-pricing and exclusivity typically awarded the restaurant company by the studios. From Nov. 18 to mid-December, for instance, consumers could buy one of four titles from MCA/Universal Home Video, Universal City, ...
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