The recently concluded MCA-McDonald's video promotion was a big improvement over past ones run by the fast-food giant -- and may have even contributed to sales during the holiday selling season, said retailers polled by SN. Yet the majority of retailers remain opposed to the low-pricing and exclusivity typically awarded the restaurant company by the studios. From Nov. 18 to mid-December, for instance, consumers could buy one of four titles from MCA/Universal Home Video, Universal City, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.