Supermarkets with ample space to merchandise cosmetics gift sets and prepacks are pursuing this seasonal Christmas opportunity with renewed energy, driven by new product-pairing strategies and branded offers from the likes of Revlon, Coty and Del Laboratories. The food chains are training their sights on "drug stores, which typically have a better image as everyday beauty care destinations, are more promotional at Christmas and move with the rhythms of cosmetics manufacturers, who update ...
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