Business-to-consumer on-line grocery ordering has been the subject of intense hype followed by profound skepticism in the past year. tegies fell on hard times, the companies were similarly undervalued. Participants in SN's Technology Roundtable are watching these developments carefully with an eye toward when they might enter the market. Some are further along than others, but all agree that the traditional supermarket company will enjoy a distinct advantage if and when they enter the ...

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