Just as the holiday season is steeped in tradition for consumers, retailers continue to adhere to the promotional schedules and events of previous years with unfailing faith. And some told SN that providing continuity of message for loyal customers through holiday events provides big payback. West Point Market, Akron, Ohio, has conducted large-scale promotional events and demos practically since its inception almost 70 years ago. Annually, West Point hosts a wide range of events, always at ...

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