When it comes to new food product development, market research shows consumers want products that have "homemade" quality, convenience and -- most importantly -- all-natural ingredients. One of the biggest hurdles for the processed food industry in meeting this consumer challenge is to deliver products that look good and are colored with natural ingredients. Brand marketers take note: colored with natural ingredients does not mean naturally colored. Food and Drug Administration rules permit ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.