By Convenience remains a strong motivator in the breakfast aisle, with grab-and-go items flying off the shelf and into grocery bags of Americans in need of a quick way to start their day. According to Information Resources Inc., Chicago, the breakfast-bar or cereal-bar category saw a 6.6% increase to $915 million for the 52-week period ended March 28, 1999, with private-label snack bars showing a 28.3% increase. "Nutri-Grain bars are going through the roof. While oatmeal seems to be down ...
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