Over the past few decades, grocers have worked hard to change the image of store brands as being cheap goods adorned with generic black-and-white labels by providing higher quality private-label goods. And, as a result, consumers have begun to associate store brands with fine-caliber products that are easy on their wallets. According to the Private Label Manufacturers Association, New York, the focus on private-label gourmet foods in domestic supermarkets is the direct result of the ...

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