CAMP HILL, Pa. - Rite Aid Corp. plans to build up to 150 new-format stores by 2007. The new prototype, called "Customer World," uses interior design to attract customers to the pharmacy and to differentiate from competitors. Currently, 34 Rite Aid stores use the Customer World concept. The newest opened late last month in Charlestown, Ind. This prototype provides the customer with a direct path to the pharmacy so shoppers avoid walking through merchandise aisles that don't interest them. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.