A new product will bring growth to supermarket health and beauty care shelves -- hair growth, that is. The U.S. Food and Drug Administration this month gave approval to Pharmacia & Upjohn, Kalamazoo, Mich., to market Rogaine, a 2% minoxidil prescription hair regrowth treatment, over-the-counter. It is scheduled to ship in April at a suggested retail of $29.50, almost half the prescription cost. Though the $29.50 price tag may be high for supermarkets, several retailers interviewed by ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.