NEWARK, N.J. -- Last Passover's lack of 2-liter bottles of kosher Coca-Cola in the New York metropolitan area proved to be a blessing for Rokeach Corp. here, a manufacturer of kosher foods, and now, beverages. Rokeach, a 130-year-old company, formed a beverage division late in 1998, in preparation for Passover 1999, which began April 1. "We got some supermarkets, but since it was late in the game, we thought we would sell 20,000 cases," said Gary Schlesinger, head of Rokeach's beverage ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.