Red wines are making quite a splash in the supermarket wine case. Although white wines remain the perennial sales leaders, reds are gaining favor, especially among the wealthy, better- educated consumers and wine aficionados. New varieties of reds, such as merlots and pinot noirs, are driving consumers to the category. And as consumers become more educated about wines, they are more apt to try the more expensive vintages, where reds are the strongest. Television news reports about red ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.