PEWAUKEE, Wis. -- Roundy's here will roll out to 65 Pick 'n Save stores an innovative kiosk-based electronic marketing system following a pilot program that begins next week. The kiosks, to be located near the store entrance at the start of the traffic pattern, will generate printed "shopping lists" of discount offers targeted to customers based on their individual purchasing history. "We feel this is very cutting-edge type marketing and it's going to take the way we market to our ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.