For many supermarket executives, adding a pharmacy is a lot like taking a prescription. They know it works, even if they don't fully understand exactly why or how. It seems to be a universally accepted axiom that offering prescription drugs leads to increased sales in other product categories, but which products receive the most benefit and which strategies best leverage the pharmacy remain matters of debate. "I don't know how measurable that is, because there are so many different factors ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.