Consumers may be more aware of food-borne illness today, but they still don't know how to protect food in their homes. The nature of this conflict has created new pressure on retailers to fill the gap in the emerging role of educator. However, as onerous as the burden is, there are tangible benefits for operators who conduct high-profile food-safety education campaigns. That's the consensus of food-safety experts -- consultants, government officials and retailers themselves -- who worry ...

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