EDEN PRAIRIE, Minn. -- There's little question that the branding of produce has helped revitalize the former commodity department by giving it a fresh identity. Today, retailers are cashing in on the increased value represented by national, local and store brands. But this progress comes with a price: As branding in produce gains momentum and market share, and supermarkets leverage brands' value to maximize profits, the stakes are also rapidly increasing. Retailers and grower-shippers are ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.