MENLO PARK, Calif. -- To help celebrate the Sunset centennial year, Safeway, Pleasanton, Calif., distributed private-label ice cream, candy and soda at the magazine's two-day birthday party, held here. Also in honor of its 100th birthday, Sunset built a "dream house" a few miles from its headquarters here, where project ideas from the magazine are exhibited. Open to the public until mid-August, the house is expected to draw about 35,000 visitors, according to Beth Faso, promotions manager ...

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