Safeway, Pleasanton, Calif., has become known for shoring up the bottom line through cost-cutting. But the company has lately placed additional emphasis on the top line. "We're determined to have higher identical store sales," Steven Burd, president and chief executive officer, said in remarks to the Annual Food & Drug Retail Conference sponsored by Donaldson, Lufkin & Jenrette. "By concentrating on sales for the last several months we've gotten better execution in our stores." ...

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