FREMONT, Calif. -- In what a spokeswoman said was a first, Safeway's Northern California division here devoted an insert to frozen food in its coupon book. and a fork-wielding penguin. Effective at Safeway and Pak 'N Save stores until the end of this month, the hand-sized booklet contained coupons and non-coupon specials at reduced prices. "This is a coupon book that ran in Northern California, and it is the first time that we have had a frozen food insert in it," said Debra Lambert, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.