NEW YORK -- While continuing to grow in gift cards and phone cards, Safeway also sees potential in prepaid financial services, such as bill payments, insurance and utilities, said Walter Paulsen, vice president of Safeway Marketing Services, Safeway, Pleasanton, Calif., at the Prepaid Markets Expo here this month.
"Gift cards have a lot more room for growth, and certainly telephone has a lot more room for growth. We're absolutely going to continue to innovate [these areas]," Paulsen told SN ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In